Copy Diva - Latest Comments in Pay-per-post: the next play for lazy marketers?

Re: Pay-per-post: the next play for lazy marketers?

CREAMaid — Sat, 14 Oct 2006 03:34:42 -0000

Hi, the best way to see what we(CREAMaid) are
aiming at is to take a look at one
of the campaigns that we are running right now as opening event.
We actually don't want marketers to ask people to "review" their sites or products.
As you can see from the McDonald's example, CREAMaid is aimed at "gathering experiences",
and blog happens to be the best media for it.

Re: Pay-per-post: the next play for lazy marketers?

CREAMaid — Sat, 14 Oct 2006 03:25:32 -0000

Hi, the best way to grasp what we(CREAMaid) are aiming at is to take a look at one of the campaigns that we are running right now as our opening event.
As you can see, we do not want marketers to ask for "good reviews", because we are not actually targeted at "reviews". We aggregate "experiences", and blog happens to be the most adequate media for that.

Re: Pay-per-post: the next play for lazy marketers?

Scott McDaniel — Fri, 13 Oct 2006 16:10:17 -0000

I'm with Robin. This unwise practice could ruin the value of blogs and the blogosphere in general. People go to blogs for true opinionated views on a subject, often even if that opinion comes from the manufacturer's own blog. The most interesting things Microsoft has to say is in its own product developer blogs.

Build a good product and you will attract an audience and some of those people will want to sing your praises. Choke the blogosphere full of hype any become as useless as my spam box.

As for SEO, google ranks blog posts well because they have proven to be on topic and relevant, as soon as that is no longer true they will find a way to juggle results differently to give people what they are really searching for.

A few bad apples could ruin the whole bunch...

Re: Pay-per-post: the next play for lazy marketers?

Hash — Fri, 13 Oct 2006 15:53:54 -0000

I think you're missing one of the bigger advantages of a PayPerPost campaign here - SEO (search engine optimization).

Leaving aside any debate over how ethical it is to pay someone to write about your product/service, you really can't begin to think that you'll get a ton of buzz and generate a lot of consumer interaction with this service (yet) because the bloggers who pick up the stories aren't generally that well read. They're not popular enough to send your visits sky high.

What you do get out of it is a link with a targeted keyword phrase that is worth it's weight in gold. For a couple hundred bucks you can put your website on the first page of Google results for your chosen keyword phrase.

THAT is why this is so important for marketers to realize. For no other reason than that, I would consider running a campaign or two on PPP.

Am I a lazy marketer because of it? No more so than the "hard working" marketer that hires an SEO firm to launch them to higher search engine rankings.