DISQUS

Copy Diva: CPM’s, CPC’s: Are social ads really a good idea?

  • Peter Kim · 1 year ago
    And if "social media advertising" really works, shouldn't we get rid of terms like "conversion rate" and "view through"? People keep telling me that social media is about individuals and conversation, in which case metrics around direct marketing don't seem to make sense.
  • Deb Kolaras · 1 year ago
    It's just a personal preference, but I don't like/use social ads, I'm not interested in making my site some kind of cheesy billboard. (you know you've seen 'em) I'm sure some have great success with it, but it's not my cup of tea.
  • Steve Allan · 10 months ago
    We can't negotiate either CPC nor CPM, because both has its ROI rates. I have not tried out social media advertising, I think some would be benefited from it and some won't. This is an awesome-post.